There’s a comma splice on the back of my Post Shredded Wheat, and it bothers me every morning. It says, “Life is complicated, your cereal shouldn’t have to be.” Would it have been so hard to use a period or — gasp — a semicolon? What a bunch of chumps.
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August 7, 2009 at 2:03 pm
Joseph
You’re lucky to have Post Shredded Wheat. We’ve still got Pre Shredded Wheat here in England.
This is what it says on my cereal packet:
“Some cereal packet manufacturers continue to hold that there can be and are quite material interpretations to be made from the look, feel and texture of the packet, from the quality of cardboard and the provenance of the ink, and so forth. We have long been appropriately critical of those cereal packets who, in semiotic terms, consider images of cereal to be iconic and nothing more, mere marketing lures, and/or natural signs. While some cereal packets and their imagery may, of course, be such, the literalness of a breakfast experience as foreshadowed on the packet must now be shown rather than assumed. From our vantage point comes the set of ideas that forced the recognition, for example, that sometimes a cornflake or a chicken — etched boldly in four-colour print — is not (just) a cornflake or a chicken; it is, perhaps, “cornflakeness” or “chickenness” and all that cornflakeness or chickenness may evoke, imply, conjure up or say to and for the makers, viewers (and eaters) of the cornflake (or chicken).”
August 8, 2009 at 1:28 pm
Katherine
Seriously. Basic grammar is not that hard. It just isn’t.
August 10, 2009 at 1:52 pm
Jess
Seriously? That’s on your cereal package? No wonder Americans are so much stupider than the rest of the world.